Product Information Manager
Spend less time on things you don’t enjoy and focus on creating real value.
Would you rather buy your electronics from a store that only has info about the color of the product, or would you prefer to spend your money on a site, where you can also see the expected delivery time, technical specifications and a brief description of the product’s benefits?
This is where PIM comes to play. Product Information Management (PIM) systems are designed to streamline all your e-commerce operations. Gather, store, enrich and distribute fully optimized product data and digital assets across multiple sales channels from one central tool.
CORE BENEFITS OF PIM
Launch products faster
In most companies, product information is still moved manually from one spreadsheet to another, wasting lots of valuable time and creating inconsistencies across channels. Just imagine how much time it takes to make sure product information is always up to date if you have a selection of 500 or more products! There are several advantages to using PIM: one of the most important of them is the ability to speed up the process of launching new products, which simplify growing your product range.
Higher shopping cart value
As a result of PIM, you get to spend less time on gathering and organizing information and more on boosting smart cross-sales opportunities. Well-thought-out cross-selling processes increase the likelihood that a customer will leave your e-store with not one, but several products fitted to their needs
Provide a better shopping experience
When a customer is making a purchase decision, up-to-date rich product information is the key. Shopping online, customers completely rely on product information while buying a product, so they need accurate and precise data about it. This also makes it less likely that the selected item will not meet the customer's needs.
Stand out from competitors
Good product information is like a professional customer service representative. The product that best meets your clients’ expectations is a competitive advantage that helps you stand out in the market and increases the likelihood that a satisfied customer will recommend your e-store to others.
Consistency across all platforms
It’s almost impossible to maintain information consistency and stay on top of editing and expanding while using the "copy-paste" strategy. PIM is designed to streamline all your e-commerce operations. Gather, store, enrich and distribute fully optimized product data and digital assets across multiple sales channels from one central tool.
Reduce the number of returns
Surveys have found that about 40% of buyers return products that did not match the product description provided online! By providing detailed and up-to-date product information to your customers, you significantly reduce the likelihood of a customer being disappointed with a product and returning it later.
What information does PIM include?
DRIVERS
Specifications, dimensions, ingredients
INSTRUCTIONS
Instructions for use and maintenance
PRODUCT INFORMATION
Product description and translations
MEDIA
Pictures, videos and files
Who is it for?
-
Marketers
who seek to deliver a consistent omni-channel product experience - Retailers and brands who want to strengthen their relationships with suppliers
- e-Commerce Managers who understand the impact of product data quality on online sales
- Data Governance teams who want to track and meet compliance needs.